We are Sugarbush

Our aim is to make the creative sector a great place to work by providing strategic, cultural and head-office support so that creative teams can focus on their superpowers.

Sugarbush was born from decades working in graphic, software, design and PR agencies around the belief that 'there must be a better way' to build successful agencies by bringing together great people and creating an environment that values personal and professional development - an authentic way which is enjoyable, sustainable and profitable.

The Sugarbush Way

We have spent time and energy on trying to uncover why the best companies are the best. We have found that the best starting point is understanding in a real way what makes each of us tick. When we are empowered as ourselves – instead of our job description – great things can happen.

Being part of Sugarbush means that you will be supported to develop in a way that plays to your natural strengths and uses your energy in the best way. By doing this, we end up with places of work that are enjoyable,  productive and happy places to work.

Emotional vs Artificial Intelligence

It is our emotions that differentiate us from machines. While automation is useful in many areas of life and business, it lacks the ability to understand and empathize with human emotions. Our sector is focused on appealing to human emotions, which is something that machines are still unable to replicate.

At Applied Acquisitions, we prioritize people and results. Built on strong foundations, driven by effective systems, and designed for scalability, we're a holding company dedicated to developing talent and achieving excellence across our portfolio companies.

The Sugarbush Creative Group: an experienced management team that supports our group companies through strategic guidance, mentorship and coaching.

est. 2011. Branding & web agency specialising in "branding from the inside-out" and building digital experiences.

est. 2013. Specialists in branding, websites and marketing for the UK care sector.

est. 1993. PR company specialising in the family, youth and toy sector.

est. 2004. Graphic design & web agency which specialises in design, branding and digital.

We believe in the transformative power of creativity and the unique potential within every individual.

We invest in the development of people and teams.

The Sugarbush Team

Stephen Fourie

CEO

Tony de Maillet

Finance

Tom Threadgill

Creative

Hana Smiddy

Sales & Marketing

Our Core Values

People

We value individuals. We develop high-performing creative teams by supporting the individuals to do what gives them energy.

Results

We’re committed to achieving exceptional results for clients and the companies we invest in by aligning needs with objectives and delivering tangible outcomes. We emphasize value creation, growth, and stakeholder success.

Growth

Our aim is to help portfolio companies achieve their best potential in terms of team, size, revenue, resources, and clients. We embrace change, seek new opportunities, and encourage personal and professional growth among our team members.

Service

We’re dedicated to serving our clients, team, and group of companies with exceptional service and memorable experiences that build lasting relationships.

Precision

Mastering the art of attention to detail is the key to achieving excellence. It’s often the little things that make all the difference. Meticulously proofread copy or a personalized ‘check-in’ phone call with a client can go a long way in building trust and establishing a lasting relationship. Never underestimate the power of getting the basics right.